Texture, which provides subscribers with Netflix-esque unlimited access to more than 200 magazines for $ 10 / month, will probably turn into a premium feature in Apple News, according to Bloomberg . Apple mentions reverse restructuring, so articles may have more of a screen-like look ̵
It is also said to attempt to persuade newspapers, including the New York Times, Washington Post and Wall Street Journal to register. Some publishers believe that by giving Apple access to their magazines or newspapers, they may lose revenue if their subscribers move to Texture. The service is cheaper than for example NEW or WSJ subscriptions. Media companies can also lose their direct relationship with readers.
According to Bloomberg Apple has held meetings with publishers to postpone the case for Texture and reassure fear that it would wipe out media companies & # 39; own subscribers. It suggested that a boom in Texture users could earn them more revenue than they receive from their own subscription services. When Apple purchased Texture, the app reported about 200,000 users, so there is plenty of capacity to pick up more subscribers.
Apple has suggested Texture has similar growth potential to Apple Music, which now has over 50 million subscribers. Apple News, the news program preinstalled on many iOS devices, has 90 million common readers. With the right marketing tactics, it's not hard to imagine that Apple persuades many of these users to at least try Texture. That said, Apple might find it easier to pack news, music and the upcoming TV shows into a single package, as it has been rumored.