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Apple buys Platoon music talent development start



  Apple CEO Tim Cook, again, greets senior vice president of internet services and software Eddy Cue.

Robert Galbraith | Reuters

Apple CEO Tim Cook, left, greets senior vice president of internet services and software Eddy Cue.

Apple builds its music business with the acquisition of a small technology launch that helps discover and develop new musical artists. Apple confirmed that CNBC bought Platoon, a company that helps independent artists finance, distribute and market their content. not revealed. Platoon had about a dozen employees.

The agreement could help Apple find and develop exclusive artists to Apple Music and help it stand out from Spotify's competitor. The company relies on subscription services growth such as Apple Music to Compensate for flattering iPhone sales.

Unregistered artists may find it expensive to buy study time and have access to music editing software. Many do not have social media coverage and data available to get their music in front of the audience efficiently. believe that they want to make it big, get them served, give them funds, and help them to be discovered by the public and larger labels. In reality is it like an indie music label.

Some of the actions that have been working with Platoon include Billie Eilish, Stefflon Don, Mr. Eazi and YEBBA.

The company was founded by former Skype chief Saul Klein, who also co-founded LoveFilm and Denzyl Feigelson. Feigelson is a former music talent manager who founded direct-to-consumer record sales company Artists Without A Label, which focuses on selling music from independent artists. He has also worked with Apple on music projects earlier, including the iTunes Festival.

Apple's biggest acquisition was in the music scene. It bought Beats Electronics for $ 3 billion in May 2014.


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