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Apple acquires classical music streaming service Primephonic



CUPERTINO, CALIFORNIA AND LONDON Apple announced today that it has acquired Primephonic, the renowned classical music streaming service that offers a unique listening experience with search and browse functionality optimized for first-class classical sound, hand-picked expert recommendations and comprehensive contextual repertoire and recording details.

With the addition of Primephonic, Apple Music subscribers will have a significantly enhanced classical music experience that begins with Primephonic playlists and exclusive audio content. In the coming months, fans of Apple Music Classical will have a dedicated experience with the best features of Primephonic, including better browsing and search options by composer and repertoire, detailed views of classical music metadata, plus new features and benefits.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,”

; said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together we bring great new classical features to Apple Music, and in the near future we will deliver a dedicated classical experience that will truly be the best in the world.”

“Bringing the best of Primephonic to Apple Music subscribers is a huge development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we have done in classical, and now we have the opportunity to join Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians to the next generation of audiences. ”

“Primephonic was founded to ensure that classical music remains relevant to future generations,” said Gordon P. Getty, a major shareholder in Primephonic. “Primephonic and Apple can together realize this mission and take the classic to a worldwide audience.”

Primephonic is no longer available to new subscribers, and will be disconnected from 7 September. Apple Music plans to launch a dedicated classical music app next year that combines Primephonic’s classic user interface that fans have come to love with several additional features. Meanwhile, current Primephonic subscribers will receive free Apple Music for six months, providing access to hundreds of thousands of classic albums, all in Lossless and high-resolution audio, as well as hundreds of classic albums in Apple Music’s Spatial Audio, with new albums added regularly.


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