Chipmakers Intel, AMD and Nvidia took the virtual stage at this week’s trade show to unveil their new processors that promise to make graphics look better, load faster and improve computer performance.
“Our relationship with technology has changed fundamentally,” AMD CEO Lisa Su said in a keynote address Tuesday. “The pandemic has elevated technology to become an important part of how we live, work, play and communicate. And at the heart of all this technology is high-performance computing.”
The hardware companies Acer, Asus, Lenovo and others presented their latest computers and connected monitors that put the new chips to use.
For the Taiwanese company Acer, the pandemic did not disrupt the introduction of the new product line, including several new laptops and monitors. Similarly, Asus, which is also headquartered in Taiwan, announced a long line, from laptops to a projector and monitor.
“Because Taiwan has hardly been affected [by the coronavirus pandemic] “really, and this is our world headquarters, all product development has gone very smoothly,” said Acer Pan America President Gregg Prendergast. Our factories are mainly all in China … they were a bit spotty in calendar Q2, but they have been quite operational ever since June. “
Acer has a significant business in education, delivering Chromebooks to students, and in laptops and monitors. Traditionally, the brand attracts PC gamers, but is also gradually expanding to console gamers, offering a new screen that supports games on the new PlayStation 5 or Xbox Series X with optimized graphics.
“It depends on how some of these products do. If they start to get sticky and start selling well, we will definitely expand our portfolio,” said Prendergast.
Intel debuted new computer processors on Monday, including 11th-generation Intel gaming chips.
Intel told CNN Business in a conversation last week that Apple’s decision frees the chipmaker to “find out how we go out and compete against the [Apple] products. “Intel said it would focus on delivering the best experiences on Windows, Chrome and Linux while competing against Mac products.