Because the world desperately needed another GPU people could not buy, AMD decided to release a limited edition “Midnight Black” version of the Radeon RX 6800 XT early Wednesday morning, where it sold out before most even saw the card was there .
You may be thinking, “Why would you release a limited edition of something that is practically a collector’s item, even without a new coat of paint?” (AMD’s recent GPUs are even rarer than Nvidia’s, although both currently have two to three times their retail price on eBay.)
Personally, I’m just wondering: If AMD actually wanted to put video cards in the hands of fans, why not verify their emails, or send unique, non-transferable passwords, or wipe them out, or basically do something other than put them on the same Website where bots, scalpers and everyone else already know to look – a site that someone has their browser set to update all day?
#GameOnAMD Summarizes the experience. The Red Team link was to a page you can not buy from, the only way I saw was from the main store, and add to cart never worked. Cool. I feel so included in this exclusive offer. pic.twitter.com/YomensLwQY
– Jon VR Viking (@Bounty_V) April 7, 2021
There are potential solutions to these problems, but the gaming industry does not seem to be very interested in finding them. Still need to give credit to AMD for selling it at the original retail price of $ 649 instead of charging more.
It is not clear how many Midnight Black cards were produced; at the time of the press, two buyers were trying to hook up their confirmed orders on eBay, while a third had withdrawn their listing due to an unspecified error.
Tells AMD The Verge it “continues to focus on delivering the latest Radeon graphics cards to as many gamers as possible on SEP,” and counts the short appearance of the AMD Radeon RX 6800 XT Midnight Black as part of it.
“We continue to make reference cards available on AMD.com and will continue to replenish supplies for the foreseeable future,” the company said, something it had not been able to do the last time I wrote about a similar claim. Since then, however, AMD has (very briefly) delivered supplies of GPUs at least three times that I am aware of.