Twitch is the undisputed king of the video game streaming world. Some of the biggest names in big tech – Microsoft, Google, Facebook – have come for their crown. No one has succeeded, and despite their best interests, there is no reason to believe that any of them will succeed Twitch anytime soon.
Twitch, owned by Amazon, sends streams of people playing video games. Anyone can log on and watch endless hours of internet influencers playing titles like Fortnite, League of Legends, and Minecraft. Twitch sells ads that appear around the page and occasionally interrupt feeds and subscriptions, which viewers can purchase to access special features in favorite channels. No part of Twitch̵
But the real secret to success is the community it promotes. Next to each Twitch stream is a chat box, and in popular streams, viewers flood the feed with a constant surge of comments. Chat is so important to the experience of watching a stream that Twitch is effectively a social media platform, built on the connections that viewers form with streamers and each other in their chaotic comment sections. These conditions have kept viewers on Twitch, even as rival platforms encrypt their most popular streamers.