These categories are mostly static. But if Amazon had a series of products that continuously monitored us who were responsive to each change, the door would be open to devices that could relate to us in a much more fluid way – respond to us based not just on who we are but In general, but who we are at a given moment. This is a blessing for advertisers: Most of the time, I would not be interested in purchasing an Enya album, but if you ask me about the immediate, tear the follow-up of an emotional text message with a lover, I would say yes. I can not go to Panera often, but if the idea is suggested to me when I'm hungry and feel ill, maybe I will.
Amazon is not the only technology company to pursue technology that takes full advantage of these emotional windows. Google has a similar patent, for a method to increase devices to detect negative feelings, and then automatically suggest advice. IBM has one that will help search engines to return web results based on the user's "current emotional state". Searching for "good podcasts," "soccer", or "events near me", for example, would return different results based on user mood, as determined by face detection in the webcam, a scan of the person's heart rate or ̵
Spotify, meanwhile, already exercises a kind of dynamic emotional targeting all its own. Starting in 2014, it began linking playlists with different moods and events, and selling ad space to companies based on the associations. An Adele-centric playlist can be a dead gift for emotional turmoil, so products associated with sadness (ice cream, tissue) will be recommended. A hip-hop heavy playlist can come with a "block party" association, and Spotify will suggest the playlist of a company that advertises barbecue sauce, and so forth.
The purpose of profiling is to sell products. Each of us consists of dozens of traded categories. Dynamic Emotional Targeting Occurs Ante: Now we are a collection of categories, both stable (gender, age, dwelling) and in flux (mental and emotional states), and our devices are eager to hear all about it.
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