Amazon (NASDAQ: AMZN) created a new market when it launched the first Echo smart speaker in 2014. That first-mover advantage, its tight integration into Amazon's e-commerce and cloud ecosystems, and aggressive promotions made it the top smart speaker brand in America in 2018.
A recent eMarketer report that Amazon will maintain that lead by a wide margin next year, but other rivals – most notably Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google ̵
Google is delivering its market-leading position in online search to sell its Home speakers. Like Amazon, Google sells different versions of its speaker across a wide range of price tiers. The cheapest version costs $ 50, while the Home Hub – which competes against Amazon's pricier Echo Show – costs $ 150. Amazon and Google are also integrating the speakers' Alexa and Assistant platforms, respectively, into third-party devices.
Amazon and Google's duopoly in the U.S. Apple 's much pricier HomePod and Facebook ' s poorly timed Portal – to gain traction. It also states that Amazon's and Google's speakers can dominate the smart home market as central control hubs.
John Mackey, CEO of Whole Foods Market, and Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Leo Sun owns shares of Amazon, AAPL, and FB. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, AAPL, and FB. Motley Fool has the following options: long January 2020 $ 150 calls on AAPL and short January 2020 $ 155 calls on AAPL. The Motley Fool has a disclosure policy.