Amazon may have a solution if the non-stop music for streaming services sounds a little too clinical to the dynamic mood of radio. The company has introduced a “DJ Mode” to Amazon Music that crosses stations with comments and insights from DJs, artists, “tastemakers” and even Pop-up video-style music trivia from Alexa. The Rap Rotation playlist includes, for example, occasional drop-ins from DJ Letty and rap stars, while a Billie Eilish Takeover experience melts her curated songs with stories about her music and favorite songs.
You can use DJ Mode with either an Amazon Music Unlimited subscription or a limited Prime account in the United States, and you can invoke it with Alexa by asking your voice assistant to play a support station “in DJ Mode.”
This is without a doubt a counter to Apple Music’s radio stations, which act as a DJ-cured supplement to the on-demand service. In both cases, they encourage you to discover and be interested in music where a regular playlist may not engage. However, Amazon is taking a different approach. Apple’s radio is more traditional, with live elements and many host (if often canned) segments. Amazon, meanwhile, treats DJ Mode more as a supplement that adds radio-like qualities to content that already exists.
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