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"Always on" is more important than "always connected" to PC customers



"More than 50 percent of the people buy it for the battery," he said. "Maybe it will change, maybe when we get into January, we'll see a number of [wireless] activations."

The trend does not appear to be limited to Lenovo either. A Qualcomm spokesman also confirmed that, based on what has been seen so far, people buy these machines more for their batteries than constant connection. "Battery life is number one pain point, no doubt," said Peter Burns, Qualcomm's Marketing Director for Ever-Connected PCs. "Always connected is also wanted, but it requires attractive offers and data plans."

These data plans, while ubiquitous for smartphones, are still a news for computers. As Bereda notes, the use of wireless data plans on always connected PCs may well jump; There is nothing that prevents customers from activating the service well after purchasing their computers. Being able to use these computers for hours, though ̵

1; well, that's an advantage everyone understands.

These computers have such a spectacular battery life due to the chipsets that drive them – the first batch of so-called ACPCs we used the same Snapdragon 835 that went into most flagship smartphones in 2017. These original devices had batteries as safe lasted longer than their more traditional Intel or AMD engines, but limited performance and compatibility issues with certain Windows applications meant that they could be a tough sale. Later, Qualcomm worked with partners to keep an updated Snapdragon 850 chipset into new, always-connected PCs, a feature that reduced some performance problems, but still has the same compatibility issues. And earlier today, San Diego-based chipmaker revealed its next generation 8cx processor, which already seems remarkably better to use in prototype laptops than Qualcomm's previous chips.

The common thread between these three processors? They promised instant boot and battery life that could last for as long as 25 hours. It's a tempting promise: At a time when smartphones routinely last more than a day on a single charge, why should not we expect the same from our computers? Even with the advances that Qualcomm has made with its "extreme" new 8cx chipset, it's still not clear that such computers are ideal for all – nevertheless, expect PC manufacturers to play the battery angle on a big way next year.


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