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Alexa-enabled printer, Amazon’s first product from Kickstarter-like program Build It, meets pre-order goals



Amazon smart stickers
Amazon Smart Sticky Notes Printer (Amazon Image)

Amazon on Wednesday announced Build It, a Kickstarter-like program that lets you pre-order potential products that the company will only build if it receives enough support within 30 days. Three days later, the first product has already reached its goal: the Smart Sticky Note Printer will start shipping somewhere between July and September.

Built It pre-orders locking at a special price that is only charged if and when the product is shipped. If the pre-order target is not met, the product will not be built and no one will be charged. It̵

7;s a low – risk way for Amazon to experiment with potential new products without incurring the full costs of market research and user testing typically required to prove demand. Given the success of Kickstarter and Indiegogo, Amazon might as well try the model for its own hardware development process.

The three Build It products available for pre-order are all Alexa-powered gadgets. Amazon’s approach to throwing Alexa products on the wall to see which sticks can be expensive. All three Build It products are a “Day 1 Editions concept” – Amazon has previously used this label on two products they considered producing based on early feedback from users: Echo Frames smart glasses that got the green light, and Loop- the smart ring that did not.

The first Build It gadget allows you to print notes using Alexa (it must be paired with a compatible Echo device). Because it is a thermal printer, it never needs ink or toner. While the original $ 90 price tag includes a yellow sticky paper roll, you must refill it with yellow, blue, pink, or white paper when the first roll expires. Now that the goal has been reached, the price will increase at 8:59 a.m. on March 19, although Amazon did not specify by how much.

The other two products, Smart Nutrition Scale ($ 35) and Smart Cuckoo Clock ($ 80), are at 42% and 37% of the targets, respectively. Unlike Kickstarter and Indiegogo, which show a total dollar amount or total pre-orders as a target, Build It campaigns show only a percentage progress bar.

Amazon thermal printer target achieved

Still, given the month-long goal window, the first Build It products seem to be winners. Three days later, Amazon’s efforts to kick back at the hype of crowdfunding campaigns seem to be working.

We have asked Amazon at what time exactly the thermal label printer reached its goal and how many products the company expects to build. We will update this article if we hear back.




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