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Alexa can now find the right Amazon Music playlist by having a conversation with you



Amazon Music gets some new Alexa-powered voice features today. First, users will be able to talk to Alexa to find the ideal playlist for a given situation – parties, holidays, etc. – through voice. You can say "Alexa, help me find a playlist" to kick back and forth.

Alexa will ask follow-up questions as if there is a particular genre or pace you are in, and if your playlist is just for you. The latter is its way of asking if the kids are around and if you want to erase explicit songs. After responding to these basics, Alexa will play a short preview of suggestions for playlists. You can choose to continue in one of these or continue to add criteria in hopes of finding something better. Amazon plans to expand this conversation feature beyond playlists in the coming weeks:

Coming soon, customers will also be able to ask, "Alexa, recommend some new music" to help you with the discovery or just "Alexa, what should I play?" Using characters from your previous listening habits and asking some simple questions about favorite genres, epochs and other preferences, Alexa will anticipate what your customers are in the mood to hear and suggest relevant music or new releases tailored to them.

To start, these features will be available on Echo Devices and the Amazon Music app on iOS and Android, where Alexa is built-in. Customers who listen through either Prime Music or Amazon Music Unlimited may ask Alexa for playlist advice starting today.

You do not have to engage Alexa in conversation. Generally, Alexa becomes smarter about playing what you really like on Amazon Music when you just say "play music." The songs you hear should be better tuned to your liking. If you follow an artist who just posted a new song, Amazon will probably add it to the queue.

Alexa also now factor in game count when you ask to hear your favorite tracks. And you can say you like a song or not ̵

1; or even never tell it to play that particular track again – to fine tune algorithms. If Amazon wants to compete with Spotify and Apple Music, it's important to nail your musical preferences to that goal.


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