Electronics manufacturers focus on artificial intelligence, which is even more apparent in our relationships with its products at the show's annual IFA, the industry's annual Berlin fair.
From Friday, "new releases in the artificial intelligence novel will be the ones everyone talks about" at the industrial event in the German capital, Gartner analyst Annette Zimmermann predicted.
South Korean giant Samsung, through a new connected Speaker, Home Galaxy, equipped to respond to spoken commands, can send his voice assistant Bixby to battle with Google's assistant, Amazon's Alexa and Apple's Siri for domination of living rooms and kitchens.
Such devices made a splash on last year's IFA, making 201
Research company Gartner predicts that around 75 percent of US households will use a voice assistant by 2020. In the meantime, similar technologies extend their range of connected devices from refrigerators to light bulbs, giant televisions with ever higher resolution and wear that are used to track training data.
Such mass market products are bread and bout by IFA, which traditionally contrasts with its nerdier Las Vegas-based American equivalent CES.
Also from Korea, Samsung rival LG is set to uncover its CLOi SuitBot, a powered exoskeleton that increases the user's leg power and can be linked with the company's other robots for complex tasks.
But visitors looking for news in their daily technology companion, smartphone, will be disappointed.
Apple has historically emptied IFA, while Samsung presented its top-end Galaxy Note 9 phone a few weeks ago.
It is also not a great announcement expected from China's Huawei, a star of recent years at the Berlin show.
Instead, the 2018 edition may be a breakthrough for expanded reality applications that have hitherto forbidden consumers unimpressed.
Technology overlaps digitally generated elements such as sounds or 2D and 3D images on real scenes, such as in an Ikea ap p that allows users to practically test the furniture giant's sofas or bookshelves in their homes.
With new glasses, lenses and helmets, "there are more and more technologies that contain very high quality, whether it's the magnificent reality of Harry Potter or shopping applications," said Klaus Boehm from the consulting company Deloitte.
Filling the big halls of Berlin's exhibition center will be a confusing range of products from all over the world ranging from practical to-in-some-all-in-one dangerous.
Under German law, things like hoverboards, powered monowheels and electric skates can only be tested away from public roads.
And it is for sure that thousands of exhibitors show the latest refrigerator like Reorder food when stocks go low or Bluetooth headsets with an extra hour of battery life for position in a relentless technological race.
Samsung Voice Assistant Bixby is going to debut with a new phone