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Home / Technology / After iPhone XS: Apple still has an icky 2019 iPhone naming issue

After iPhone XS: Apple still has an icky 2019 iPhone naming issue



Apple has an iPhone problem, and with the new iPhone XS XR and XS Max finally in the open, it's only gotten worse. I've said this for over a year (in fact, I hit this drum much ).

Trouble started in 2017 when Apple skipped iPhone 9 to release two 8s and a "10", its tenth anniversary's phone. But in the name of iPhone X ̵

1; and follow it up with three more "X" phones in 2018 – Apple has created a ripple effect that makes me shrink my forehead wondering, "What Hell, Apple? What could possibly come next? "

The first problem is X. It looks like an" ex ", but you have to say it as a" ten "or else all fanboys and fangirls will shout on you. It makes sense when X stands alone. But when you combine it with an S, an R and an S Max, your brain takes over and you get iPhone "redundant", iPhone "ex is" and "excess max" (and really it just sounds like exaggeration). Best case, "Ace" transfers you to "tennis", a nice game on the court, but a very bad name on a phone.

The second problem comes when you think about the question of success. I've said for a while that "X" is an important brand change for Apple, one representing a higher echelon of iPhone than those who preceded it. X represents Apple's rebranded iPhone with secure infrared face-lock technology, no home button and state-of-the-art giant displays. The X-mark is a pricier lineup than before, and it's always gently relishing you into and paying more for your phone .

Also read : Why your iPhone is getting more expensive

So what's the logic of the iPhone XS, the lynch pin of the new iPhone X family? Did not you know that? The iPhone X is really no more. Apple made it from its online store something that makes it a truly one-year publishing phone, as far as direct sales from Apple. You will still be able to purchase it through operators and third party dealers, at least when the current supplies last.

Apple can follow iPhone XS – where "S" delimits a minor upgrade – with iPhone 11. Or is it iPhone XI? Would it make 2020's phone iPhone XIS? ("iPhone Ziss"?) No way; what a horror show.


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Well, what happens to call it "iPhone X (2020)"? Apple has done this before with iPads and MacBooks, and although we do not like it, we've learned to accept it, even if it makes a huge amount of confusion. ("Which iPhone do you have?" "Uh, iPhone one?")

Apple could only continue with its insane illogical new naming convention. (Seriously, what does R in iPhone XR mean? "Reduced"?) Perhaps 2019 will bring us to iPhone XRS or iPhone X2. But then would the iPhone X2S come next year?


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Or maybe next year we'll finally get the famed stylus-friendly iPhone in the top end. It may be "iPhone X Pro".

Again, Apple can always throw us a run and finally bring the iPhone family in line with Apple's love of California geological namespaces and call its next flagship phone. The iPhone Tahoe, to mirror MacOS High Sierra .

I miss the warm security of a logical naming structure, where Ses follows integer and everything is good in the universe. As far as future iPhone names go now, it's still a brave and confusing new world. [19659000] Read Next : iPhone XS, XR, XS Max: Apple's Three New iPhones Replaces iPhone X

Also Read : iPhone XS vs. Note 9 : What a $ 1000 phone buys you


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