Call of Duty is a massive business for Activision – the company has just announced that it has earned over $ 3 billion from the franchise in the last 12 months.
In a note to the press, Activision said it had switched to a “shared ecosystem business model” for Call of Duty, which has seen the launch of Battle Royale Warzone, mobile hit Call of Duty: Mobile and Call of Duty: Black Ops Cold War in year.
The mention of a “shared ecosystem” is related to the emergence of Warzone and the integration of Modern Warfare and Black Ops Cold War in it. From mid-December, Black Ops Cold War and Warzone share combat pass progression, and you̵
The $ 3 billion figure is the net amount of products and services sold digitally or physically in the last 12 months, and includes license fees, goods and incentives from publishers, Activision said.
Net bookings (revenue, essentially) are up over 80 percent, and units sold are up over 40 percent year over year. Activision said over 200 million people have played Call of Duty this year.
Much of Call of Duty’s success this year is down to the free downloadable Warzone (which has now surpassed 85 million players since its launch earlier in 2020) as well as Call of Duty: Mobile. But Infinity Wards Call of Duty: Modern Warfare has continued to do well throughout the year after a strong launch in late 2019. Activision did not announce how many copies Black Ops Cold War had sold.