CES has gone completely digital for the first time this year. It is not surprising that some companies use the format change to experiment with their live press conferences. For example, LG used a completely virtual human named Reah Keem to market some of its products today. She wore a hoodie with the slogan “stay punk forever,” and explained that travel was an important part of her life, and how desperate she was to roam the world and perform again. Keem used these desires to switch to the LG CLOi UV-C Robot, an already announced machine that uses ultraviolet light to disinfect public and generally popular areas.
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7;s going to take a while before we can have concerts and parties again,” the fictional musician continued. “Until then, I’ll call my studio and work on my videos and stuff.” She then turned to the latest LG Gram laptop, with an emphasis on thinner frames and a high-resolution screen, an advanced screen aimed at photo and video professionals. “Well, that’s it for me for now,” she concluded. “But stay tuned, because the next up is an exciting update on our beloved LG ThinQ. Over to you, Sam. “Keem’s presence was unusual, but not entirely unexpected. LG had already announced that they were working with a virtual human and promoted her existence through an Instagram account.