On Friday, Twitch streamer Ludwig slept. He got up around 11 o’clock PT and lay down in bed and talked to the over 30,000 viewers in his stream. He’s spent a lot of time in that place lately – in fact, he’s broadcast dozens of hours of himself curling up in a bright red race car bed since his power started.
As of this morning, Sunday 28 March, Ludwig’s stream has now been live for almost two weeks in a row. His power started around 2pm PT on Sunday, March 14, according to New York Times. The plan was to stream 20 seconds for each new subscription purchased for his channel (the subscriptions cost $ 5 per month).
The stream has become an event for Twitch viewers. Ludwig was already a star on Twitch when the stream started (the unofficial website TwitchTracker ranks him as the 11th most popular English-language channel), and as the days have passed, he has become the most subscribed to streamer on the site. Twitch has promoted the stream clearly on the front page and even wished the streamer a good night.
As he approached the two-week milestone on Saturday, Ludwig had to leave the creek for the day and invited friends to take over. To ensure that the marathon stream did not end while he was out, he ran a subscription promotion to run the timer.
“Subathons” has been happening on Twitch for years, and some have even expanded several days earlier. In April, the streamer LosPollosTV ran for more than six days, setting what was believed to be a live streaming record at the time. (Other streams have gone further since, but without running subathons all the time.)
Since his current showed no signs of stopping, Ludwig has added some restrictions. Subscriptions now add just 10 seconds to the clock. Viewers are limited to buying 100 gift subscriptions each. He has also put on a 31 day cap before signing off no matter what.
It is not clear if he will reach that point. During this week, subscriptions have decreased. There were 37 hours left on the clock from 08.00 ET on Wednesday morning, but only 22 hours left from 08.00 ET on Friday morning. As of this publication, the timer has hovered just above and then at regular intervals of less than 12 hours for some time – with subscribers still coming in to keep the clock relatively static all Saturday night and out Sunday morning – and now sits at about 11.5 hours .