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A Samsung game phone will not sell: this is why



News from Samsung working on its own mobile device mobile device arises from rumors of a game-centric Samsung phone coming soon. None of this is actually new, but the timing seems almost perfect. Huawei has just rolled out a "GPU Turbo" update, and Apple is also rumored to design its own graphics chip and gaming smartphones seem to get traction thanks to such as Razer and ASUS. But while it's almost too easy to believe that Samsung could jump on the bandwagon, one must also calm down and evaluate the more possible outcome. If Samsung makes its own game phone, it will lose in that market.

What is a game smartphone?

What is a gaming smartphone anyway? Truth is being told, the market has not just reached an agreement on a definition beyond an extremely wide "smartphone designed for gaming". Razer interpreted it to mean a 1

20 Hz display. Xiaomi-funded Black Shark put in liquid refrigeration. ASUS took all this and added a lot of accessories and LED lighting.

But with the exception of lights and peripherals, all that a gaming smartphone has has all the advanced smartphones or at least that. Sharp and fast monitors, powerful hardware and top of line thermal management are not entirely exclusive to gaming devices, at least not on smartphones. And that's pretty much what's doubtful about the entire Samsung gaming phone idea. It's just not enough value creation that would not make sense of a regular Samsung flagship.

Experience but no complaint

It's not to say that Samsung will not be able to make a game phone. In fact, it definitely has the experience to make it happen. The company has actually dabbled in mobile games here and there. There was, for example, a Wireless GamePad that had a telescopic holder for a smartphone. The Samsung DeX also has special support for any game that should be played well with keyboard and mouse, such as Vainglory. And of course, it's Gear VR, which brings a smith gene to the Oculus VR platform for mobile.

Unfortunately, it was not a case of "build it and they will come". Samsung has not yet received a reputation in the game market enough to call the photos. Marks like Razer, Acer and ASUS (via ROG) are more likely to succeed in the mobile game market because their names are already associated with games. Samsung would be like the newcomer who struggles to steal the light into a new and chaotic niche market.

Hardware, but no software

Samsung definitely has the mobile hardware to do it. The performance of its flagship Galaxy smartphones is definitely one of the best in the market. Their understanding of silicon through Exynos processors, RAM and storage space definitely provides a good starting point for their future with mobile GPUs. And it certainly already knows how to make game accessories as mentioned above. There may be issues with faster update rates on AMOLED monitors, but it's only a matter of time before it fixes it too.

But hardware is just a part of the equation. When it comes to software, Samsung must also get an edge. Of course, it has had tools like Game Tuner and Game Tools, but they will not be enough soon. We already see a subtle trend of tools and modes that create hardware to its limits for games and multimedia. Samsung needs more applications and tools to make mobile games more convenient and fun, such as streaming games, better game management and community. And game developers may need to use them or alternatively make such features automatically available without developers having to use special APIs. As it stands, Samsung may not have enough influence in the game market for developers to bother.

Promise, But No Commitment

Samsung also has a problem that is less technical and more cultural. Over the years, it has made many promises and lowered the teeth in a number of new and exciting technologies. Only a few of them have remained. Worse, some have been immediately depreciated just one year after the release of a newer but incompatible version. Samsung does not exactly have a track record for consistency.

To some extent, the mobile market and the gaming market have contrasting business strategies. There is a rapid turnover in the smartphone world, with new smartphones coming out every year and becoming outdated every two or two years. Money in the game market revolves around, games, and how these games continue to sell consoles and PCs. It requires some kind of long-term commitment, as Samsung may not be used to in the mobile world.

Interesting But No Advantage

So while a Samsung gaming smartphone would be interesting to get a Samsung-branded gaming-oriented mobile device, it's not that much sensible, either from a smartphone perspective, a business perspective, or even a gaming perspective. It is little now that Samsung could add the equation it could commit to for years and years and what new game-related mobile technology it has will definitely benefit from its main flagship anyway. At a time when experiencing disappointing sales from these flagships, it is the last to have another temporary distraction. It does not exactly need a game phone because, although some may disagree, Samsung phones are good for gaming, anyway.


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