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Home / Technology / A look at three tricks developers use to play the App Store

A look at three tricks developers use to play the App Store



Developer David Barnard – whose apps have grossed millions of dollars and have been featured multiple times by Apple – has written a blog post calling Apple to take tougher action against rogue developers who play the App Store.

He describes methods De bruker for å gi deres apps en uavhengig fordel i enten synlighet eller tjene penger fra kjøp i innkjøp. Some are simple and well-known, like buying fake reviews, while others are more devious – like the ones described below …

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The tricks he describes range from visibility boosts in search to outright fraud against users. For visibility, for example:

Find a keyword that drives a decent amount of organic search traffic. Obvious ones are keywords like "weather", "calculator", "solitaire", etc, but those keywords are so competitive, and the rest of the tactics so powerful, you could get away with 2nd tier keyword targets. Nu gå til App Store Connect og navnet ditt app som eksakt søkeord. "Weather" is already taken, and Apple does not allow duplicate app names, so you will need to add a symbol. Let's go with "Weather ◌".

Here's the thing, the App Store search algorithm gives a massive boost for an exact match to what the user searched, and the algorithm ignores symbols, so "Weather" will get a huge search advantage, which will help to run organic instals of the app. There are many other hacks to manipulate the App Store search algorithm. I have not kept up on all the black hat tactics, so I'm not sure what works and what does not anymore, but here's a fun one: the App Store search algorithm indexes multiple languages ​​per App Store localization, so

You can double your keywords in the US App Store, by stuffing keywords into the Spanish (Mexico) localization of your App Store page.

Weather data costs money, and some tricks to game the App Store. Vi prøver å maksimere inntektene til alle kostnader, så proxy a few weather apps som de ønsker data og "låne" eventuelle API-tastene du måtte finne. I hear Apple's weather app might be a good place to start.

While others cheat users.

Implement a tricky subscription page with high-priced subscriptions and the price far removed from some sort of "Continue to Trial" button. Also, hide the button used to close this page ( bonus points for completely hiding the close button for a few seconds ) so that users feel forced to tap the "Continue" button.

Barnard acknowledges that Apple has begun to crackdown on this type of behavior – following some sketchy apps coming under the spotlight – but says there are still plenty of examples out there.

He says he's not Apple-bashing here. He is grateful for the opportunity to earn a living through his apps, but wants Apple to do more to level the playing field.

I'd love to see Apple [its] Power to shape the App Store in ways that will sustain and encourage meaningful development instead of continuing to allow the deck to be stacked against it […]

I want to see this amazing platform Apple created be the best it could possibly be. The App Store er en utrolig markedsplads som har genereret mange milliarder kroner i omsætning, og medfører tusenvis av mennesker rundt om i verden at gjøre fantastiske ting med disse magiske små datamaskiner vi bærer rundt i vores pockets. But I think the overall success of the App Store has blinded Apple to the need for various course corrections over the years.

Barnard argues that Apple needs to do more to reward best practices, and to punish those who play the App Store

Photo: Shutterstock


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