Home / Technology / A Jony Ive and Marc Newson-designed Leica prototype is up for auction

A Jony Ive and Marc Newson-designed Leica prototype is up for auction



A rare prototype of a Leica camera made by former Apple lamp Jony Ive and famous designer Marc Newson will be sold at auction in June. The unit, described in “B +” mode, has a starting price of € 100,000 (around $ 118,000), and Leitz Photographica Auction House estimates that it will sell for between € 200,000 and € 250,000 (around $ 235,000 to $ 295,000) ).

The prototype was produced during the development of the disposable Leica M (RED) camera, which was sold at a charity auction in 2013 for $ 1.8 million. While the end product’s design shared many similarities with Apple̵

7;s “cheesegrates” Mac Pro, this prototype appears to have a smooth reflective surface that looks like an absolute fingerprint magnet.

The prototype, which is described as the “final development step” in the design process, is equipped with an Apo-Summicron 2/50 mm ASPH lens. However, there is no mention of it actually working as a camera. Here is the full description from Leitz Photographica Auction:

“A beautifully sculpted aluminum body with a matching Apo-Summicron 2/50 mm ASPH. lens – both show the distinctiveness both designers are known for. Only one finished camera has been made and was sold at auction in 2013 for a fantastic 1.8 million dollars! The prototype we are pleased to offer shows the final stage of development when the camera got its final shape after hundreds of prototype parts have been made and tested. It is a beautiful design and a very special opportunity for Leica collectors! ”

At the time, Leica said that “a total of 561 models and almost 1000 prototype parts” were made during the camera’s design process. The latest Leica M (RED) camera was sold along with over 40 other items at the auction, which raised $ 26 million for charity. Newson later joined Apple to work under Ive the following year.


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