Apple iOS 12 is already installed on over 50 percent of active iOS devices (iPhones and iPads): That's why it means:
You get new apps first and the old ones get better sooner
There are real benefits to developing for mobile devices. The market is massively and massively varied. There are viable opportunities for creating niche interests.
Development takes time of course: and one thing that sucks so much time and resources from small development groups is the need to test software against multiple hardware and software configurations.
When you build applications, developers need to think about how many old OS versions they want to support. If they choose to support a five-year operating system, will they define the application's set of features of the operating system, or build completely different programs for each operating system? Each of these decisions has a real impact on the cost and time it takes to build the solution.
It's not the case for iOS because developers can make applications available to 93 percent of around a billion users just by supporting iOS 1
Businesses can be more flexible
It is a great advantage for business developers. Not only can the internal B2B apps be tweaked and enhanced for iOS 12 faster than their equivalents on other platforms, but it is possible to quickly introduce new applications and services to the B2C markets.
Combined with Apple's other platform benefits and its rich mix of supportive technology integration companies (from Accenture to Jamf and beyond), Enterprise CIOs can be quite confident in iOS.
Not only that, but the common security updates make it much easier to bring devices in accordance with corporate security policies, especially in closely regulated industries where data security is invalid, is a violation.
You do not want the company you are doing business to leak your credit card information because some dodgy consumer electronics company that makes hardware for any of their sales staff press failed to publish a timely security update, do you?
Makes You Safer
We've all heard the arguments that big technology companies spend billions on safety, but still hacked. Google Plus, Facebook, and everyone else gets hit. "Perfect security is impossible," they mutter, while ignoring that Apple (which is also targeted) rarely suffers from something like a real data break – and is usually public when it does.
This is not just because Apple's approach to Security is not compromised by commercial requirements to capture people's data and sell it for advertising, not because the company is strongly committed to protecting the privacy of its customers, so there is little data to stolen .
It's also because Apple regularly publishes, easy to install security software updates for all platforms, tends to resolve any vulnerabilities quickly and because most of the users are running the latest versions of the operating systems.
On devices of the same age on other platforms, millions may still be vulnerable to Apple patched in iOS 10 or earlier. "Perfect security" may be impossible, but the smallest thing a company that takes your money should do is try to deliver it.
The whole widget
Apple designs the hardware, develops many of the critical components and develops the operating system.
This means that the company can customize hardware and software for best results. Earlier, we learned Apple's OS updates have performed less well on older devices, but the company tried harder this year with iOS 12, which means that even the oldest (iPhone 5S) devices support the performance more efficiently. You will experience less delay when using the device, from calling a call to call the Camera app.
This gives happier customers, increased app engagement – and an opportunity for developers to expand dialogue with their users.
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Customers on iOS tend to have satisfaction levels of over 90 percent. They also tend to use their devices frequently and regularly use the apps they install on these devices.
Apple's focus on upgrading the operating system annually means that even older hardware benefits and user engagement are maintained on a platform-based basis. This means that user engagement in the apps is installed on these devices.
What difference does it make? If a customer likes an app, they will do it often. This means that businesses that offer iOS apps to customers can easily justify continued investment in the current apps.
It's good for customers, good for the business serving these customers, and good for the platform as it translates into regular app updates that even translates into the smooth introduction of new iOS-supported features in existing apps. New technology from ARKit to Siri Shortcuts takes advantage of this.
The effect is that when using iOS, you are engaged in a continuous dialogue with your device, with Apple and with your apps. It is called platform engagement.
Services are the future
Apple knows this. Why do you think it's developing your own set of services for iOS users?
It is well aware that this industry-leading platform commitment can be turned into highly profitable service.
Of course, when it introduces new services it also gives its customers new reasons to use their devices and further motivation to upgrade them.
It's good for Apple users, but it's also a big advantage for IOS developers, as Apple's addictive services further increase platform engagement, driving interest, and end-user dialogue with the entire app ecosystem. In the future, the services will be more important than hardware sales, but it is another story. It is much easier to deliver and receive innovative digital services on a unified platform.