- Samsung will reportedly focus on the Galaxy S21 base instead of the more expensive siblings.
- It has devoted 60% of the production capacity to the vanilla model.
- It will also reportedly lower the prices of the Galaxy S21 series in South Korea to below the Galaxy S20 line.
After many years of ever-increasing price of flagships and pushing its advanced models, Samsung can finally take a corner with the Galaxy S21 series. According to a report from Korea, the company drops the local pricing of its next flagship line considerably while betting on the most affordable competitor to lead the line.
ETNews reports that Samsung hopes the Galaxy S21 model will be the biggest seller. It will also apparently pour most of the factory resources into the base model, allocating 60% of the production capacity to the cheapest S21 unit. Samsung is also said to lower the price of this model to 990,000 won (~ $ 909) – a slight reduction from the 1,248 million won (~ $ 1,146) Galaxy S20.
read more: Samsung Galaxy S Series – A story with the biggest name in Android
This price reduction strategy will apparently continue throughout the rest of the series. The Galaxy S21 Plus will also be cheaper in South Korea than the Galaxy S20 Plus and will be priced at 1.199 million won (~ $ 1104) according to the report. Galaxy S21 Ultra will be sold for 1,595 million won (~ $ 1,469). Both models are set to be around 100,000 won cheaper than their predecessors.
Galaxy S21 production: The base is best?
The reason behind the adjusted pricing and production pressure is to contain the iPhone 12 series and fill the gap in the market that Huawei leaves behind, pr ETNews. Samsung may also be encouraged by the popularity of the Galaxy S20 FE – an important device in the company’s cheaper smartphone push.
It can be argued that Samsung’s new focus on the cheaper model highlights the irrelevance of the Plus and Ultra models, but both variants still have their own features to offer. Samsung’s Ultra model will probably be the only option in the Galaxy S21 series with a 108MP camera, a 5,000mAh battery and S Pen support. The Plus model will also have an improvement of the battery to 4800 mAh, according to rumors. Both of these models also make the Galaxy S21 base an attractive offer whose price, not features, is a major concern.
It is unclear whether the company will lower prices on the Galaxy S21 series in a similar way in other global markets, but more will be revealed when the unit line is launched on 14 January 2021.