This week, Tesla celebrates a big milestone, one set for itself, that is, increasing production to make 5000 model 3's per week. This acceleration of the number of vehicles sent each week is important for some of the main reasons. Firstly, goal number 1 is to send the hundreds of thousands of pre orders they had to model 3. The next is to make money making model 3. The third is to reach a point where people who want to buy a model 3, can visit the site and place and order and get it within an acceptable timeframe (aka business as usual).
Congratulations Elon and congratulations to the team who worked to eliminate the production heights and reach this milestone. It is important to remember that Tesla is still small in terms of production compared to the older car giants, but the track now appears that Tesla reaches its second goal that provides profitability.
With such a demand for Tesla vehicles, it made me think of a world where the roads are actually saturated with model 3s. Right now, if you live in an Australian city, it's not very unusual to see a Model S or Model X, for any daily event, especially if you live near a compressor.
If you live in a regional area, a Tesla is still a bit of an event. But what happens next year when the United States stops hogging of all the cars and the flood of Tesla's cheapest, least expensive Tesla reaching our shores. Owning a Tesla used to be a bold statement, not that you were a green loving hippie who tried to save the planet, but that you understood the technology and that a vehicle powered by a battery (eventually charged by the sun) was a way for the best driving experience available. Perhaps it was the luxury of model S and model X, but people looked at you with some envy, but when model 3 goes into common questions, I'm worried that it will be as common as a Ford Fiesta or Toyota Camry.
Model 3 was also announced back in 2016, and over time Australia sees it in right-handed play, it will be 2019 a full 3 years later. I am also concerned that the focus is 100% on the massive international quantities of the car, instead of looking at a design update, even in the face we saw with Model S.
I also dream about the type of Tesla production line that is similar Dell computers. Visit their website, review and customize almost always the aspect from a wide range of components so that the resulting delivery was accurately tailored to your needs.
Certainly, the decision between 2WD and AWD, a smaller or larger batter, and the ability to purchase the software are unlocked, delivering full autonomous at a later time, but there are almost no internal options, no choice for another handbag or to add side skirts or a backing. The choice of wheels is also extremely limited and there is no choice for suspension.
While Tesla is great for delivering software updates, the hardware of the car's outer body panels and internal trimmer lacks the same customization. I would like to see a production line with robots that supported the ability to choose from a variety of deliveries or notice branding for the vehicle, from the factory.
Are these difficult problems solving technically, probably not, it is harder to solve the business economy by offering these choices, but I would love to buy a model 3 that is unique to me. Carbon fiber dash and door surround instead of chrome, black headlights and tail lights, perhaps a hood hood and side panels and with the right battery on board, a body set that looks futuristic, although it's not absolutely the best aero performance.
We often see that game developers promote how many combinations of players or vehicle adaptations you can choose from, but in the real world it's incredibly limited.
To be honest, I just love this to see a commitment from the company to crack design or build, test and deliver alternatives on a frequent schedule, like quarterly. For now you only have to accept the creative you think you get with the selector, but you will probably see many more exactly the same as yours.
Good luck in the parking lot.