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& # 39; We place too much emphasis on iPhone & # 39;



Leading up to Apple's fall product launch, it's time we all stopped paying so much attention to iPhone success, analyst Brian White of Monness, Crespi, Hardt, to CNBC on Friday.

2th. September, which is reputed to be impressive even though it is Apple's standards. Analysts and news providers expect upgrades to almost all Apple product lines. Reports have suggested a new line of iPhones, a new MacBook Air and updated Mac Mini, upgrades to iPad and a New Apple Watch.

Apple closed the day at 1.16 percent at $ 227.63 per share.

"While it's time for the new iPhones to come out, we should get a nice iPad update, a nice Mac update and get much better information about what they do in [augmented reality] and [virtual reality] "White said.

White, for a long time Applewire called the technology company" the most underappreciated stock in the world "after it hit a market value of $ 1 billion earlier in the eye st said other products like Apple Watch and even HomePod are becoming increasingly important for Apple's growing

Veteran investor Paul Meeks told CNBC on Thursday that he worries Apple because bulls, such as White, base their arguments on the service revenue. Apple CEO Tim Cook has previously said service revenues could climb to $ 50 billion by 2020, but iPhone sales were largely flat year by year in the June quarter.

"What's happening to the [an iPhone sales] team is that you'll get a decrease in services because they're tied to the hip," Meeks said on Thursday at CNBC's "Power Lunch."

However, White claimed that outside of the iPhone, other hardware and technology will increasingly contribute to Apple's growing service sector.

"That's what Apple does, they plant all these different trees that will provide revenue from things like services in the future," White said.


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