When it showed its brand newHyundai promised that a larger, more luxurious three-row crossover was just around the corner. Today we know what's going to be called this new SUV: 2020 Hyundai Palisade.
The new medium-sized palisade will replace the one-yearaxle version of the previous generation Santa Fe, a model that had existed since 2013. (Confused yet?)
On a media backgrounde on Thursday , Michael Brien, Hyundai Motor Americas president for product, corporate and digital planning, said Roadshow that North America's medium-sized SUV category is currently 1
According to O & # 39; Brien, "From the very beginning we wanted this to be the Hyundai brand's flagship product … the market changes to CUV and SUV, and of course, in the old days, we would say that [recently discontinued]would be our flagship product, but really, the market has changed so much that our flagship product would really be an SUV. "
The last time Hyundai offered a three-crossover SUV that could be considered a flagship did not work well Veracruz was well reviewed and enjoyed the handful of people who knew it, but it did not sell. Veracruz was first sold in 2007, just to disappear in 2012 without as much as a solid midcycle update.
Hyundai did not feel that the upgrade of Veracruz moniker was correct for this new model. Instead, the name Palisade refers to a number of coastal clippers and also refers to the "strength of a fortress," said Brien.
Just seeing a new model name in the consumer's eyes represents a big commitment for any car manufacturer: The cost of building solid name knowledge for a new model has been estimated at $ 100 million to $ 200 million in marketing and advertising expenses, so Hyundai
Hyundai has not officially confirmed whether the new palisade is related to the company's cousin's forthcomingthree-row SUV, which has itself been shown on and .
2020 Hyundai Palisade will be shown on November 28 at the Los Angeles Auto Show, and will be sold in the summer of 2019.
Specifications and prices have not yet been announced, but the new Palisade will undoubtedly have a base price higher than 2019 Santa Fe, like.