For the first time in 16 years, Apple issued a profit warning yesterday, knocking $ 9 billion of the revenue outlook for the December quarter, owing to the fall in iPhone sales in China's lacking economy. In his letter to investors, Apple CEO Tim Cook also presented the forthcoming fiscal policy 2019 Q1.
What Cook did not confirm, however, is that the company is currently selling yesterday's technology to tomorrow's prices that consumers are beginning to realize and choose instead of cheaper Android options, especially in China.
As pointed out by Forbes none of the 201
"Although we believe Apple will release a re-designed iPhone X in 2019 – with a smaller notch, one Fingerprint reader (touch ID) under the display and a USB-C port. It will still lack extensibility (memory card), battery life, lightning fast charging and camera quality on Android flagship smartphones while they are more expensive. "
It seems that Apple needs to focus on delivering the kind of innovation they've become known for, with high prices, rather than just raising the price of their smartphones. Some current nickel-and-dime iPhone customers in 2019 include a 5W iPhone charger still (it has been 11 years!) And a poor 5GB of free iCloud storage.