- 164 publishers made over $ 1 million for the first time this year in the US from selling apps for iPhone, according to a new analysis.
- It's significantly higher than the number of Android apps to make $ 1 million or more for the first time, which was 88.
- Many of the recently successful apps subscribe to subscriptions, which regularly bill users.
It's quite possible to develop a million dollar business by selling apps for iPhones and iPads through Apple's App Store.
In fact, 164 different app developers marked their first $ 1 million year in the US in 2018, according to a new analysis from Sensor Tower, an analytics company focusing on Apple's App Store and Google Play.
It's a sign that despite Apple's much-criticized 30% cut of app purchases and sometimes arbitrary rules, it's still possible to create a real business in the App Store. "The thriving App Store ecosystem is responsible for more than 1
"The number of publishers with their first $ 1 million or higher year in the App Store in the United States grew by around 15 percent in 2017 when we found that 143 achieved this milestone, sensor analysts wrote. 88 appliers had their first $ 1 millions of years at the US Google Play Store in 2018.
Although some of the new $ 1 million publishers sold games – about 33% – there were many publishers focusing on lifestyle and health apps. Many of these publishers also used a new type of billing method that was strongly supported by Apple: recurring subscriptions.
"Both categories with the highest annual growth in the number of new publishers – Lifestyle and Health & Fitness – were they where there is a strong focus on generating revenue through subscription subscription, whether from training tracking, guided meditation, premium dating services, etc. "Sensor Tower analyst Randy Nelson told Business I nsider in an email.
For example, a new $ 1 million app called Breethe is called. It is a meditation and relaxation app. While it's free to download, membership costs $ 12.99 per month.
The 20 best subscription games that are not games increased by 57% this year, adding Nelson.
See the entire analysis on the Sensor Tower.