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100 million searches per day



DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day.

DuckDuckGo’s public traffic data indicates that the record was reached on Monday 11 January.

DuckDuckGo hits new record: 100 million searches per day

Including Monday’s milestone number, DuckDuckGo is on track to beat around 90 million daily average searches for the month of January.

In comparison, DuckDuckGo averaged around 52 million daily average searches in January 2020. This means that this month’s figures represent an increase of 73% compared to the previous year.

To further put this record growth in perspective here, previous year-on-year increase in daily average searches is:

  • January 2019 to January 2020 – 52% increase
  • January 2018 to January 2019 – 62% increase
  • January 2017 to January 2018 – 61% increase
  • January 2016 to January 2017 – 30% increase

The growth of DuckDuckGo is not limited to web search, as the mobile app is more popular than ever.

Last week, it reached the highest level # 7 in iOS App Store charts for all free apps, and # 1 of all tool apps.

DuckDuckGo hits new record: 100 million searches per day

DuckDuckGo’s success on mobile has driven it to the second position behind Google in the market share for mobile search, taking Bing and Yahoo.

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Related: DuckDuckGo vs. Google

That’s right- DuckDuckGo is officially the # 2 mobile search engine in the United States. On the desktop, Bing and Yahoo are in # 4 position. However, there is less room for a search engine to grow on the desktop as more searches take place on mobile devices.

DuckDuckGo hits new record: 100 million searches per day

Whichever way you choose to look, DuckDuckGo is experiencing a growth rate not seen in its 12-year history. All indications are that this is part of a larger shift towards private platforms.

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DuckDuckGo’s main selling point over other search engines is the privacy features. Users can perform searches without having their personal information collected and sold to advertisers.

Recent events have strengthened the adoption of privacy-based apps. As DuckDuckGo rises through the App Store rankings, so do encrypted messaging apps like Signal and Telegram.

At the time of writing, Signal and Telegram are # 1 and # 2 on the US App Store, respectively.

As people become more aware of how companies use the data, it seems that they make conscious decisions about choosing different services.

Antitrust investigations by companies such as Facebook, Amazon, Apple and Google have led to their privacy policies. As a result, people realize what they are signing over to big tech when they accept the terms of use.

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Alternative search engines, social media apps and messaging apps are increasing. Whether that growth is sustainable is something we will find out over time. It is possible users will find greater satisfaction in the services they originally used.

As for DuckDuckGo, the growth has been steady enough to suggest that it will continue that way. As I demonstrated earlier, DuckDuckGo’s journey took 100 million searches per day year to achieve. Nothing happened overnight.

Now would be a great time for DuckDuckGo to invest in more features that bring it closer to being a true 1: 1 alternative to other search engines. We will see if this growth in daily searches provokes some updates in the near future.

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Sources: DuckDuckGo, Statcounter, SimilarWeb,

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